Tapping into the Minions’ popularity with their customers, Missha cosmetics created products and packaging with simple, flat graphics that aligned with overall brand aesthetics. K-pop influencers used in-store branding for selfies and viral messaging. In the resulting frenzy, the products sold out in under 2 weeks, way ahead of expectations.
Role: Art Director + Designer + Product Development
Deliverables: Packaging + Retail + Product Mockups + Product Development
Capabilities: Design Strategy | Packaging Development | Retail + Digital Development
