Colgate partnered with Illumination Entertainment’s “Minion Movie” for a global campaign, the largest in Colgate’s history. The custom artwork and innovative packaging built an immersive story that engaged the audience with a fun and educational experience on shelf, in retail as well as digital.
Role: Art Director + Designer + Product Development
Deliverables: Bespoke Character Art + Packaging + Retail Guide + Product Mockups + Product Development
Capabilities: Asset Creation | Illustration | Character Art Development | Design Story + Strategy | Packaging Development | Retail + Digital Development
