Fluffy the unicorn took center-stage for Dylan’s Candy Bar when they partnered with Despicable Me for a 10 week promotion. In store events drew fans to interact with costumed characters and participate in ticket giveaways and contests that also created awareness for the movie launch through the massive viral exposure on social media.
Role: Art Director + Designer + Product Development
Deliverables: Bespoke Asset Guide + Product Development
Capabilities: Asset Creation | Character Art Development | Design Strategy | Packaging Development | Retail + Digital Development
