To celebrate the 35th Anniversary of Ghostbusters and the iconic Sony Walkman featured in the film, Sony Products and Sony Entertainment partnered to relaunch limited edition packaging. Rainwater Creative created multiple concepts that maximized nostalgia while updating the look and feel.
Tapping into the Minions’ popularity with their customers, Missha cosmetics created products and packaging with simple, flat graphics that aligned with overall brand aesthetics. K-pop influencers used in-store branding for selfies and viral messaging. In the resulting frenzy, the products sold out in under 2 weeks, way ahead of expectations.
As Power Crunch expanded their retail distribution, they re-branded their packaging to re-fresh the imagery, typography, illustrations and flavor cues to tell a more personal story. Rainwater Creative partnered with another agency to finalize production work and ensure a successful re-launch of the brand’s retail packaging.
On an accelerated timeline, across functional departments; collaborate with leading CPG brand to produce co-branded promotions for the summer blockbuster, Despicable Me 3. Kellogg’s sales hit Top 10 for multiple product lines during the Despicable Me 3 movie window.
